A Technological World of Possibilities: iBeacon

Apple has continuously given the world new innovations that have changed lives in every aspect. From the iPod to the iPhone— this evolution has created a response in the technological world, and has allowed for new innovation. iBeacon, Apples’ newest innovation, has created a new world of possibilities, and has aided this technological world. It will change the shopping experience.

To understand how it will change our lives, we need to understand how it works. iBeacon’s are bluetooth transmitters that can be placed around a store. If someone downloads an app that uses iBeacon technology, their phones will respond with a notification when the phone comes within range of an iBeacon.

There are so many different people that are using and testing this new technology. Virgin Atlantic is one of these companies that is testing these iBeacons in the Heathrow Airport in London. The idea is that there would be beacons set up at the security checkpoint, so that when you walk past security, phones will automatically be pulling up boarding passes for inspection.

Konsier, an app geared towards mobile marketing automation, has also been using this new type of advancement to aide the marketing world. When entering a store, the iBeacon targets the Konsier app on the phone and a notification appears on the phone with a promotion. The way this app uses the beacon will forever change the shopping experience.

It changes the in store shopping experience because now the shopping is more customized and catered towards your likings. Think about Netflix, when you watch movies, it creates a profile of similar movies and tv shows that you might like. This is the same idea has been possible through Konsier because of the beacons. Based on what product you spend the most amount of time, and provide the most amount of interest on, the beacons track that and Konsier will send updates, and notification on that product.

So many new innovations are created yearly, but not a lot of these innovations last. iBeacon is one of those innovations that will be around for a long time. If you have not heard of this innovation now, give it some time and you won’t remember a world without the iBeacon.

A New Generation of Marketing

17335868_sTwenty years ago, life was different. A person might have been carrying around a clunky “cell phone” while walking towards the library to use the computer. This person might have actually paid attention while driving past a billboard that was trying to sell a product. That was the past, today people carry “smart” phones that have revolutionized the way we live, and instead of looking up at the billboards, we are mostly looking down at our smart phones.

Retailers are using this new generation of technology to their benefit for mobile marketing automation. This basically refers to the way that marketers orchestrate automated campaigns through channels such as email or social media sites using mobile marketing automation software to send relevant content to you while automating the delivery time of the message. The way mobile automated marketing works is when you buy something at a store, if you have registered by downloading their app, it delivers new promotions based on what you bought with related offers for similar or companion items to your smart phone. By using mobile automated marketing applications that track your consumer behavior retailers can ensure that the content is timely and relevant to you thus avoiding the dreaded nuisance factor.

A simple example clarifies the process… You could be driving towards San Francisco from LA. On the way there, there really isn’t much to eat and you are searching on your phone for food other than fast-food. Suddenly there’s a billboard that is advertising a restaurant. Based on that location, you get an automated message that gives a twenty percent off coupon for use on your next visit if you sign up by downloading their app.

One app that focuses on automated mobile marketing is Konsier. This app collects different buying trends for an individual and markets specific campaigns towards you. Let’s say that you go to Macy’s and you are looking for copper clad cook pots. You are already registered with them for their mobile app. Once there a notification appears on your smart phone for a promotion on their brand of copper clad pots and pans. There may also be links to the Macy’s website for additional information or even a YouTube video on how to care for your copper pots. The options for content delivery are endless.

Automation has been somewhat key in marketing. However, automated mobile marketing has been essential in properly understanding consumer behavior, which is what apps like Konsier provide. This new generation of smart phone will take mobile automated marketing to a new level, which is already happening with many retailers on the mobile platforms.