The mobile experience has changed every aspect of shopping, from buying to paying. Before there was the ability to shop on phones or iPads, people actually had to go into a store. It sounds insane now, but that’s how people shopped for clothing and grocery’s about seven years ago. Now you can buy anything with your phone, and with that comes the aspect of payment.
Credit cards and debit cards have been the main source of payment for the past decade. Then when there was an increase in the way people shopped online, credit card numbers were used in its place. A couple years into the mobile shopping experience Paypal existed, taking payments for different websites so that the credit card information was secure. Konsier, an app aimed at understanding consumer behavior, even uses mobile payments. Without going to a third party site, you can buy the items that you are looking at on your phone.
Apple pay is another payment software. It is probably more secure than most payment systems, and they have even gotten over 200,000 retailers to use their form of payment, meaning that people trust this payment software. The only problem would occur with people who do not use an iPhone.
These new forms of mobile payments are happening when shopping online with your phone. But, what if someone stole your phone or iPad? When unlocking an iPhone 5s, it will unlock if you use the thumbprint system. Biometrics has been a part of the mobile shopping experience, and has helped keep content such as important credit card information safe. It is a new form of security, but it is slowly going to become a standard feature in phones.
Mobile payments, such as Apple pay, are slowly going to be the new credit card. Australia and New Zealand is far ahead of this mobile payment craze. Utilities, mortgage payments, etc. have been converted onto the mobile platform. Instead of walking into a store with a card, you’ll be walking into store with your phone to pay. The question is, are you ready for that kind of mobile payment technology?